Football Association of Malawi (FAM) president Walter Nyamilandu has challenged football teams in the country to wake up and realize their value and start generating money from their participation in the TNM Super League.
Nyamilandu made the remarks during the opening of a two-day Business Symposium organised by Super League of Malawi (Sulom) at Mpira Village in Blantyre on Thursday.
Sulom has invited a South African-marketer. Stuart Masela to drill club’s officials, broadcasters and sponsors on football commercialization before the new season kicks-off next week.
“We are here to talk about money. We have talked about infrastructure, youth development, technical capacity building and other things for a long time. Some of us have even implemented them, but what about the money? It is now time to talk about how to make money.
"This workshop is aimed at opening our eyes and realize we are sitting on hot cake with our football. It is time we should start thinking outside the box on how to grow revenue from the game. A lot of money is sitting on radio and TV broadcasting rights in Malawi that we are not maximizing because our focus is always on gate revenue,” he said.
Sulom President Tiya Somba Banda concurred with Nyamilandu on the teams creating marketing value that would increase their revenue.
“We must admit that teams are struggling financially. Some teams have sponsors, while others sponsor themselves. Such teams depend on gate-collections. We really need to work on new sources of revenue. We are lucky to have Stuart (Masela) because we will tap from his knowledge since he has been in the corporate and football world,” he said
Masela is the Sponsorship Director for EXP Africa from South Africa.
Among others, he facilitated on Global Football Sponsorship Trends, Unpacking Broadcasting Rights, The rights Proposal Process and Title Sponsor Rights Packaging