TNM Super League defending champions, Nyasa Big Bullets has secured a three-year deal with CIC-Africa Cooperatives Limited that will see the team receiving K20 million annually.
This was disclosed when the two sides signed the agreement in Blantyre on Wednesday.
Bullets new Chief Executive Officer (CEO), Suzgo Nyirenda, said the partnership is a powerful weapon in the team’s commercialisation drive and CIC’s brand awareness.
“I believe CIC has made the best and well-calculated decision to partner with The People’s Team and we believe that this partnership matches and fits with our brands ethos and values and that there will certainly be returns on investment.
"Bullets is convinced that this partnership is truly a 360 degrees marketing tool that will expose CIC marketing content, digital media, PR and many other activities.
“Considering the numbers that we are bringing into this partnership, we are convinced as NBB FC that it will drive excitement around CIC brand and services and increase our partners’ services’ sales and the geographical marketing area,” Nyirenda said.
Nyirenda further said Bullets is a violent-free club and that supporters are ready to patronise CIC services.
“We believe today the journey has started and we are not looking back. CIC will no longer be the same. You have used the right vehicle for your business and you won’t regret this decision,” he added.
CIC CEO, Chris Mugwang’a, said he was very excited to partner The People’s Team and venturing into football.
“Partnership is key for us to be able to do this business. We have come here as a corporate citizen that is able to do a social good to the community where we are operating from.
“For quite some time, we have been sponsoring other sectors in the name of corporate social responsibility, but we haven’t involved ourselves in football. So the challenge came to us to support this venture and we are here settling with a big brand,” he said.
Mugwang’a has assured that besides the annual package, CIC will be introducing other packages for the Bullets family.
“As we have discussed amongst ourselves, we are very positive that things will be improving as we go along. We have just launched this but there is plenty to come from us. We are going to come up with specific products for players, fans and management of the club. We want to assure you that we are here to meet your needs,” he added.
Bullets are the pioneers of the commercialisation drive, followed by Silver Strikers in Lilongwe.
So far, these are the only two teams in the league which have taken the commercialisation drive.
Since Bullets took the commercialisation route, most companies have partnered with them in different deals.