Save the Children Malawi says it has through its awareness campaigns reached out to over one million people on how to protect themselves, family and community from the COVID-19 pandemic.
The organisation has used posters, infographics, radio content and text messages distributed through local telecommunication service providers.
So far, over 10,000 COVID-19 awareness posters have been distributed in the districts of Neno, Mwanza, Phalombe, Zomba, Ntcheu and Mzimba.
In an interview, communications manager for the organisation, Lawrent Kumchenga said the posters, being distributed door-to-door are encouraging parents to ensure that their children observe COVID-19 prevention measures.
"There are a lot of COVID-19 messages on radios and TV's but we understand the need of these posters to reach people in their homes and localities.
"In addition, posters have the power to influence subconscious responses. They have the ability to arouse empathy and emotional response that connects. A poster is always available, one can always go back to it," he said.
Traditional Authority Mpando of Neno commended the international NGO for considering the district in the distribution of the of COVID-19 prevention messages.
“We are hoping the messages will educate our children and help Neno to prevent the spread of the pandemic," he said.
Save the Children works to protects children from various forms of exploitation and safe guard’s their rights as stipulated in Malawi's Constitution.
The COVID-19 awareness messages are expected to extend to other districts.
Malawi had as of July 8,2020 recorded 59 new cases and five deaths with the total number at 1,877.